FORT LAUDERDALE, Fla. — When the Eric H. Parker family recently donated $10,000 for lymphoma research to Massachusetts General Cancer Center — proceeds from a golf tournament in Exeter, R.I. — their philanthropy was both a personal commitment and a means for like-minded supporters behind the scenes to advance medical research and patient treatment. One of these behind-the-scenes supporters for the past several years has been REVA, Inc., a unique air ambulance service that doesn’t use helicopters—all its medical flights are aboard jets outfitted like a hospital emergency-room bay or ICU.
REVA has never put its logo on the promotional flyers that the Parker Family Charity Golf Tournament publishes to promote the annual benefit that marked its tenth year this past July. REVA hasn’t asked for its corporate colors on little flags at the event dinner tables.
“REVA is happy to give behind-the-scenes support for an amazing family cause that has benefited so many,” said Dawn Cerbone, senior vice president of marketing at REVA. “We don’t trumpet REVA’s support, but it is real and substantial as both a corporate commitment and as a personal pledge from several of our people,” Ms. Cerbone said.
“REVA is happy to give behind-the-scenes support for an amazing family cause that has benefited so many” — Dawn Cerbone, REVA, Inc. SVP Director of Marketing
REVA’s sponsorship, which this year provided golf bags for the tournament’s participants, began the old-fashioned way: neighbor to neighbor, friends calling on friends to join a mission larger than any one individual could have undertaken. “The Parkers have a home near my place in Florida,” Ms. Cerbone said. “A couple of years ago, their daughter and son told me about the cancer research at Mass General that translates research into treatment. Their golf tournament has been a long-time contributor to that effort, and I brought it to our family at REVA. We’ve been helping them out ever since.”
The commitment, Ms. Cerbone said, represents REVA’s core values in action: friends and family supporting each other and the work of an innovative institution, like Massachusetts General Cancer Research, that is making a difference in people’s lives.