Do you have a backup plan for emergencies on vacation? The latest travel insurance statistics can help you decide whether the extra coverage is worth it before your next trip.
Here, you’ll learn how many travelers buy travel insurance, what types of coverage they choose, and how often policies help during medical emergencies and unexpected accidents.
When an emergency strikes far from home, REVA provides life-saving international air ambulance transfers to connect you with the right hospital when local care isn’t enough.
If you or a loved one needs a transfer or medication repatriation flight to reach the right care, call REVA anytime. We’re here for you 24/7.
Travel Insurance Purchase Trends
What percentage of travelers buy travel insurance?
A 2023 survey found that 38% of travelers purchased travel insurance for their trips.
What percentage of travelers do not purchase travel insurance?
According to the same 2023 survey, 62% of travelers do not purchase travel insurance.
How many travelers buy trip cancellation insurance?
Despite the financial protection it offers, only about 13% of travelers purchase trip cancellation coverage.
How many travelers buy CFAR insurance?
Of the 38% of travelers that purchased travel insurance in 2023, only about 11% purchased cancel for any reason coverage (CFAR).
How much of the travel insurance market is single-trip insurance?
Single-trip travel insurance accounts for 60.1% of the travel insurance market, making it the dominant policy type for travelers seeking coverage for one specific trip.
The Air Ambulance Travel Insurance Market
How much is the air ambulance insurance market worth?
The global air ambulance insurance market was valued at $4.2 billion in 2024 and is projected to reach $8.9 billion by 2033, growing at a CAGR of 8.5%.
Which region has the highest adoption of air ambulance insurance?
North America has the highest adoption of air ambulance insurance, accounting for approximately 38% of the global market share.
Why Do Travelers Buy Travel Insurance?
What percentage of travelers buy insurance to protect their trips from uncontrollable events?
Nearly 40% of insured travelers purchase travel insurance to protect their vacations from uncontrollable events such as trip cancellations, medical emergencies, severe weather, or travel delays.
How many insured travelers buy travel insurance because they’re worried about health issues?
About 29% of insured travelers said they purchased travel insurance because they were worried about having a potential health issue during their trip.
How many insured travelers always buy travel insurance out of habit?
About 11% of insured travelers said they always purchase travel insurance out of habit, regardless of the specific trip.
Why Travelers Skip Travel Insurance
How many travelers avoid buying travel insurance because they haven’t needed it before?
Among travelers who skipped travel insurance, 35% said they chose not to buy coverage because they had never needed it on previous trips.
How many travelers said they didn’t regret not purchasing travel insurance because nothing went wrong?
More than 70% of uninsured travelers said they did not regret skipping travel insurance because nothing went wrong during their trip.
How many travelers said they didn’t regret skipping travel insurance because they never thought about it?
About 24% of travelers who skipped travel insurance said they did not regret their choice simply because they had never thought about purchasing coverage.
How many uninsured travelers regretted not buying travel insurance?
Among uninsured travelers, nearly 4% said they regretted not purchasing travel insurance because it would have provided peace of mind.
2% said they regretted skipping coverage because something went wrong during their trip.
How many uninsured travelers skipped insurance because their trip was not expensive enough?
About 19% of uninsured travelers said they skipped travel insurance because they did not think their trip was expensive enough to justify buying coverage.
How many uninsured travelers skipped travel insurance to save money?
About 14% of uninsured travelers said they skipped travel insurance because they were trying to save money on their trip.
Where Travelers Buy Travel Insurance
Where do travelers buy travel insurance?
Most insured travelers buy travel insurance through a travel provider (55%), purchasing coverage through a booking engine, airline, cruise provider, tour group, or similar company.
Another 17% buy through a travel agent, while 13% purchase through an insurance marketplace.
How many consumers buy travel insurance through online comparison platforms?
About 62% of consumers now purchase travel insurance through online comparison platforms.
How many travelers use travel insurance benefits from their credit card?
About 33% of travelers said they use travel insurance features from their credit card, such as trip delay coverage, baggage delay coverage, or rental car coverage.
Travel Insurance Costs and Spending
How much does travel insurance cost?
Travel insurance typically costs between 4% and 8% of the total trip cost, meaning a $5,000 trip may cost about $200 to $400 to insure.
How much are travelers willing to pay to protect a weeklong trip?
About 68% of travelers said they would be willing to pay for travel insurance to protect a weeklong, non-business trip.
Most were willing to pay up to $150 for coverage, while 13% would pay up to $250 and only 5% would pay more than $250.
How much do U.S. travelers spend on travel insurance?
In 2024, U.S. travelers spent approximately $5.56 billion on travel insurance, reflecting growing demand for trip protection and emergency coverage.
How much did travel insurance spending increase between 2019 and 2024?
Travel insurance spending in the U.S. increased by 46% between 2019 and 2024, showing a major rise in traveler interest in trip protection and coverage.
Medical Coverage and Emergency Claims
How many paid travel insurance claims involve medical emergencies?
Emergency medical claims account for over 27% of paid travel insurance claims.
How many international travelers buy travel insurance with medical coverage?
In 2023, 78% of international travelers purchased travel insurance policies with medical coverage.
What percentage of domestic travelers buy medical travel insurance?
In 2024, only 45% of domestic travelers purchased travel insurance policies with medical coverage.
Travel Insurance by Age Group
What percentage of travelers ages 18–29 purchase travel insurance?
Approximately 45% of travelers ages 18–29 purchase travel insurance.
What percentage of travelers ages 46–60 purchase travel insurance?
Around 60% of travelers ages 46–60 purchase travel insurance.
Adventure Tourism and Travel Risk Trends
Is the adventure tourism industry growing?
Yes, the adventure tourism market is projected to grow at a compound annual growth rate (CAGR) of 16.8% through 2030.
How much is the adventure tourism market worth?
The global adventure tourism market was valued at approximately $406.12 billion in 2024.
Travel Insurance or Not, REVA Helps You Reach the Right Care
When a medical emergency happens far from home, REVA helps you reach the hospital, specialist, or treatment center you need as quickly and safely as possible.
Our air ambulance teams provide life-saving, in-flight interventions throughout the journey, keeping you safe and cared for from departure to arrival at the receiving facility.
Need to arrange an air ambulance? Contact REVA anytime, day or night, to speak with our team.
Sources
- Libby Kane. “Travel Insurance Statistics: Business Insider’s Travel Insurance Survey.” Business Insider. June 25, 2024.
- Christine Raimer. “35+ Travel Insurance Statistics for 2026: Key Insights on Protection, Market Behavior, and Industry Trends.” Emergency Assistance Plus. March 4, 2026.
- Grand View Research. “Travel Insurance Market (2026 – 2033).”
- Insubuy. “Travel Insurance Statistics 2024.” October 30, 2024.
- NAIC. “Travel Insurance.” April 1, 2026.
- Raksha Sharma. “Air Ambulance Insurance Market Research Report 2034.” Market Intelo. June 12, 2026.